Chips and More successfully launches the latest “Zinc” design devices and opts for RHIEM as its partner for the development of its new packaging
Voerde, 13 October 2010 – Chips and More is the company behind the successful CnMemory brand. Its “Zinc” design series of hard disk drives and USB sticks has taken the market by storm. The distributor renowned for the quality and reliability of its products has teamed up with RHIEM to develop a new packaging solution for the Limited Edition bundle consisting of a 500 GB ZINC HDD, a 4 GB memory stick and a USB hub with 4ports.
The new packaging has been developed in the shortest of time and matches the unique look of the “Zinc” series conceived by the CnMemory design specialists who have combined the latest memory technology with a sleek and sophisticated design for HDDs, memory sticks and USB hubs. Brushed metal, straight lines and excellent functionality are at the core of the minimalist yet eye-catching design of the keenly priced devices. This approach is reflected in the packaging. State-of-the art technology was used for printing and finishing to produce a hybrid cardboard-plastic packaging.
“The limited edition is only available on the market since a few weeks, and we are delighted with the huge success of the launch. Together with RHIEM, and within the shortest of time, we have been able to develop, sample and produce an innovative packaging solution. Although I already knew that RHIEM was an extremely efficient producer of cardboard packaging, I was still taken aback by the company’s speed and creativity when it came to the combined cardboard-plastic packaging”, says Alexander Laske, Chief Operations Office at Chips and More.
For the development and production of packaging solutions, RHIEM can rely on its extensive experience and unrivalled expertise. As the number one contractor of various well-known brand manufacturers in the IT sector, RHIEM has been able to establish itself as a provider of innovative and reliable packaging solutions at short turn-around times. “The market we operate in is extremely dynamic, and we therefore require matching packaging concepts from a single provider who can meet our needs quickly and efficiently. The packaging is a key factor for the decision of the consumer to buy a product at the point of sale. Our packaging partner must thus be able to implement all requirements from our marketing, production and purchasing teams“, adds Dr. Stefan Rhiem, CEO of the RHIEM Group.
About Chips and More GmbH
Chips and More GmbH was established in 1998 in Freiburg/Breisgau (Germany), specialising in the marketing of data storage solutions. With its CnMemory brand, the company has quickly established itself in the market as a supplier of high-quality flash products. Today, the company’s product range includes memory devices for digital cameras, PCs, notebooks, mobile phones and MP3 players. The conception and design of storage solutions that meet the demands of the market are based on the latest technical developments in the field of IT. Furthermore, Chips and More GmbH has entered into distribution contracts with a number of leading manufacturers whose products are now also sold through retail outlets and chain stores. For more information, visit www.cnmemory.de.
About RHIEM
RHIEM is an owner-run fulfilment services company with existing company structures in North America, Asia and Europe. Founded in 1958 as a printing firm, today the company has grown into a global service provider and consists of five business divisions: RHIEM Druck (printing), RHIEM Services, RHIEM Intermedia, RHIEM Distribution Systems and PPS Solutions. The company’s German headquarters cover an area of over 40,000m² with a 450-strong motivated workforce. The Group has a further eight bases in Asia and North America. Further details can be found at: www.rhiem.com
Editorial contact
Ulrich Treiber
Director Business Development & Sales
Gildeweg 10 • 46562 Voerde • Germany
Phone +49 (0) 2855 9700-882
Fax +49 (0) 2855 9700-21
E-mail ulrich.treiber@rhiem.com
Internet www.rhiem.com
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