For yooyama, stories and personal recommendations are the way to success. The company has therefore invested heavily in this new approach to online selling. The start-up, which is headquartered in Düsseldorf connects bloggers, who devote themselves to the beautiful things in life with online retailers suppling furniture, homewares or art, and consumers, who are interested in architecture, art and sophisticated lifestyles.

RHIEM provides the technology for the blog and sales platform based on the Shopware solution. In addition, the e-commerce provider provides customer support, shipping and fulfillment services to the start-up company.