Product Range Analysis

A careful analysis of your product range provides the basis for targeted adjustments to boost sales, taking into account your business targets, sales channels and personalization requirements. When evaluating your portfolio, we do not only ask the questions but also provide you with answers.

Our analyses aim at re-evaluating and optimizing your product range as regards profitability and customer demand.

In this process, we help you separate the wheat from the chaff. This often means that hard choices must be made with regard to “must-haves” and “nice-to-haves”.

As your product range grows in width and depth, the analysis of certain sections of the portfolio down to product level becomes an ever more complex task. To master this challenge, RHIEM use a range of specialized methods and techniques for systematic evaluations.

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