[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Packaging is a great opportunity, especially in traditional retail, to stand out from the competition and successfully place products in stores. Emotion and conscious perception are involved to varying degrees, depending on whether purchases are made spontaneously or very consciously – the packaging must be an all-rounder. Irrespective of the technical, legal and commercial framework conditions, there are important success factors to consider.<\/p>\n
The requirements for product packaging are incredibly diverse: it should protect the product from external influences with every handle and every movement, it should stand out visually and functionally on the shelf and be completely climate-friendly and reusable after use.<\/p>\n
Sounds like a superhero for your product, don’t you think?
\nWe will show you which factors are important for you to create this superhero for your product.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The rules and values of the brand should be known so that the staging fits the target group. Even “no-name” is ultimately a brand that should be communicated consistently.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The aim is to stand out from the competition at the respective point of sale and to be quickly recognized when repeat purchases are made. It is worth placing the new packaging as a “dummy” in the sales area as a trial and comparing it if the budget for market research is not available.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The use of the packaging must be easy for consumers in the respective target group to understand when opening, reusing and disposing of it.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Don’t forget that it’s ultimately about the product and this should be adequately presented. Objectively and emotionally.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Don’t forget trends – the packaging must also inspire “tomorrow”. [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.rhiem.com\/wp-content\/uploads\/2024\/06\/campus.jpg” alt=”The picture shows the RHIEM Campus in Voerde. You can see the warehouses and production halls as well as the central parking lot in between.” title_text=”The RHIEM Campus in Voerde – this is where modern and sustainable product packaging is created, where your orders are dispatched or your Shopware store is created.” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
“All theory is gray…”, if you don’t have an experienced, technically mature and innovative packaging developer, none of this will help you.<\/p>\n
Give us the chance now to convince you that RHIEM is the right partner for your packaging project!<\/p>\n
[\/et_pb_text][et_pb_button button_url=”https:\/\/www.rhiem.com\/en\/packaging-print\/” button_text=”Request now” _builder_version=”4.25.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” button_alignment=”center” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”]For these success factors alone, there are various options in terms of design, construction, choice of materials and finishing.<\/strong> We would be happy to help you with your project.<\/strong> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" You can have the best product – what good is it if the packaging neither protects nor stands out? We show you what to look out for and who you can ask …<\/p>\n","protected":false},"author":3,"featured_media":20612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[45,46],"tags":[47,52,49,48,50],"class_list":["post-20655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infotheque","category-packaging-print","tag-design-en","tag-economic-efficiency","tag-packaging","tag-sustainability","tag-wow-effect"],"yoast_head":"\n