Packaging is a great opportunity, especially in traditional retail, to stand out from the competition and successfully place products in stores. Emotion and conscious perception are involved to varying degrees, depending on whether purchases are made spontaneously or very consciously – the packaging must be an all-rounder. Irrespective of the technical, legal and commercial framework conditions, there are important success factors to consider.
The 5+1 success factors for successful packaging
The requirements for product packaging are incredibly diverse: it should protect the product from external influences with every handle and every movement, it should stand out visually and functionally on the shelf and be completely climate-friendly and reusable after use.
Sounds like a superhero for your product, don’t you think?
We will show you which factors are important for you to create this superhero for your product.
1. brand management
The rules and values of the brand should be known so that the staging fits the target group. Even “no-name” is ultimately a brand that should be communicated consistently.
2. individuality
The aim is to stand out from the competition at the respective point of sale and to be quickly recognized when repeat purchases are made. It is worth placing the new packaging as a “dummy” in the sales area as a trial and comparing it if the budget for market research is not available.
3. clear usability
The use of the packaging must be easy for consumers in the respective target group to understand when opening, reusing and disposing of it.
4th product = Hero
Don’t forget that it’s ultimately about the product and this should be adequately presented. Objectively and emotionally.
5. sustainability
Don’t forget trends – the packaging must also inspire “tomorrow”.
The right packaging developer
“All theory is gray…”, if you don’t have an experienced, technically mature and innovative packaging developer, none of this will help you.
Give us the chance now to convince you that RHIEM is the right partner for your packaging project!
For these success factors alone, there are various options in terms of design, construction, choice of materials and finishing.We would be happy to help you with your project.
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RHIEM is your specialist for the development and production of customized packaging solutions for various industries. With our in-house packaging development and modern manufacturing technologies, we create impressive constructions that convince at the point of sale. If you are looking for an innovative and sustainable packaging solution, we are the right choice. I look forward to your challenge! Feel free to contact me without obligation at +49 2855 9700-882 or via email at ulrich.treiber@rhiem.com.
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